LUXURY ACADEMY
Bespoke, participative and engaging Masterclasses and trainings for companies and brands from any Luxury segment.
Your teams will not come back the same.
WHAT CAN YOU EXPECT?
TAILOR MADE COURSES
ACTIVE TEAM PARTICIPATION
EXAMPLES FROM YOUR CONTEXT
INSPIRATION AND EMPOWERMENT
TEAM
BUILDING
LUXURY SERVICE AND ETIQUETTE
Luxury Service and Etiquette is essential in the industry to add value and contribute to that luxury experience that will differentiate you from the rest.
Knowing how to talk, move, sell, connect, relate, understand and build a relationship with a client that leads to loyalty is not as easy as it seems.
Body Language and handling luxury products can affect its perceived value, therefore building this personal awareness helps teams add value to the luxury experience and represent brand values and personality.
In order to do luxury, we need to be luxury.
LUXURY COMMUNICATION
Luxury Communication is an often-ignored training topic in most luxury organizations.
The way in which we communicate, construct sentences, select our vocabulary and describe, can affect the value perception and the overall experience.
Additionally, handling complaints is an art that we must teach our teams, as 80% of the resolution of a complaint is attributed to the way in which the employee handled it and where verbal communication plays a significant role.
COMPLAINT HANDLING
Managing complaints is a skill that we often don't possess. It requires high levels of empathy, understanding and ability.
Most customers will not come after they had a problem, and this is not due to the problem but due to the way it was handled.
On the contrary, most loyal customers are usually a result of a complaint well handled.
A very common reasons why service employees don't adjust to these roles is due to complaints, therefore preparing our teams to handle difficult circumstances will not only have a drastic impact in customer satisfaction and loyalty but in employee morale.
ULTRA LUXURY
With the democratization of the luxury industry, many brands are opting to call themselves ultra luxury.
The ultra luxury segment doesn’t mean being a bit more luxurious, it’s a completely different strategy, mindset, but most of all, understanding of your role in the experience of your customer.
The difference between a personalized experience and an emotional and transformative experience is significant and should not be taken lightly. Understanding that your product is not anymore, your luxury item or service, but your customer is a very different ball game.
