PRESERVATION & TRANSFORMATION

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For me, luxury is a vehicle to preserve cultural and ancestral heritage, values, traditions, and craftsmanship. It's a vehicle to transform what people (employee, customers and communities) think, do, feel and are.

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My intention is to inspire luxury organizations to work with a ‘Luxury Humanity’ focus. I propose an intentional and deliberate experience design approach that invites brands to work with purpose and with the intention to impact and transform everyone involved. 

 

Understanding that serving means taking responsibility for influencing what others are, do, think, and feel is what led me to develop a vocation for Service Education. When we have the opportunity to transform those who have the responsibility of transforming others, we create a value chain that completely changes the perspective of what we do and how we do it.

 

I would like to restore the meaning and power of luxury experiences and to accompany organizations in the cultural changes that must occur to generate greater profitability and loyalty.