With the constant changes in customers’ preferences and the inability to meet their expectations, especially in luxury retail, Casa Cucinelli comes with an intimate, exclusive and personalized experience. As Aemilia Madden wrote: ‘If wealth whispers, it also hopes to spend behind closed doors’’. Intimacy, exclusivity, discretion, privacy have always been priorities among the UHNWI and luxury brands need to start playing the right game.
Those long queues might work for the aspirational customers, but let’s face it, the true luxury clientele keeps resenting the lack of recognition, attention, and bluntly, the lack of effort.
Brunello Cucinelli is as of today the authentic and emotional experiences king in luxury retail, many brands are trying to catch up while some are not even trying.
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