I love when brands work on building a community and find ways to add value beyond the product or service offering.
Every brand has a universe, and it’s through the exploration and definition of your brand universe that you can find a lot of ways to connect with your audience on a deeper level.
CHANEL is an incredible example of this. They understand the universe of their brand and they keep finding ways to add value and connect with their audience beyond the product. May that be through their Podcast: Chanel connects or through their Rendez-Vous litteraires….they keep finding many ways to expand their narrative and storytelling showcasing an incredible brand universe that creates brand affiliation and participation.
I have attended an event in Dubai yesterday by Wear That which is a fashion styling company and what I love about them is that even though they aren’t a luxury business they execute their strategies with a luxury mindset. Their personalization, attention to detail and approach is exemplary, and they have recently started with EmpowerHer, a community building initiative to come together with their clients and showcase their brand universe.
Yesterday they had a very interesting event and they invited amazing speakers such as Louise Clarke and Claire D'Agostino Hamdy from Chalhoub Group to talk about personal brand. Heidi Shara Armstrong as the founder also gave many tips and was there to personally connect with her clients.
Is your brand building a business with a product centric mindset? Or with a customer centric mindset?
Because when you work with your customer at the center of everything you do, community building is a logical result of your daily strategies.
Thanks for the event yesterday, and for looking for ways to add value to your customers and the community as a whole.
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